Crumbl Cookie, the popular franchise of chain bakeries that specializes in gourmet cookies, finally opened its first San Francisco location. The grand opening occurred on February 7th at 1567 Sloat Blvd in the Lakeshore Plaza. To celebrate the grand opening, free chocolate chip cookies were given away for attendees.
The addition of the new location was a big deal because it marks the first and only location in San Francisco. Senior Jared Lim from Stuart Hall had this to say about the new location, “I was excited to see a Crumbl opening nearby since the nearest Crumble before was in Marin and Foster City. I am feeling very enthusiastic to visit more frequently and try the new flavors weekly.”
There are other Crumbl locations around the Bay Area but now you no longer have to drive 30+ minutes for your favorite cookies. Additionally, among younger demographics, there is a huge following of Crumbl Cookie on social media. This meant that Friday’s grand opening drew in many attendees. People from all over San Francisco, young and old, lined up to try some of the viral cookies. This included students from a lot of different schools all over the Bay Area.
Among the attendees was Daniel Lurie, the new Mayor of San Francisco. He shared his enthusiasm on social media saying, “It’s @crumbl opening day at Lakeshore Plaza—so you know I had to stop by and get some cookies. Worth the visit. Come check it out.”
The uniqueness of Crumbl Cookie comes from its rotating weekly assortment of unique flavors that ensures each visit offers a new experience. For the week of February 11-16, offerings include Strawberry Cake, Chocolate Covered Strawberry, Molten Lava, Valentine’s M&M’S® Cookie, The Original Pink Sugar, and Valentine’s Confetti.
Crumbl Cookies’ noteworthy success came overnight, with the company being founded in 2017 by two cousins in Utah during their quest to create the perfect chocolate chip cookie. The company has experienced tremendous growth since its inception. As of 2024, Crumbl has around 1000 locations open worldwide with a reported revenue of around $122 million.
Crumbl’s success can be attributed to its strategic presence online. Through platforms such as Instagram and TikTok, Crumbl was able to become a million-dollar business overnight. The unique rotating menu also allows customers to stay engaged and always come back for new exciting flavors.